• Blogs are hugely important for improving the frequency your web site will turn up on search engines like Google. The more posts you have, the more keywords you are feeding search engines which increases the likelihood your post will be offered as a result.
• The quality of your posts is important. The better your post, the more likely another web site will link to it. Your post will rank higher on search results the more incoming links exist for it.
• Include a prominent link to the RSS feed near the top of your blog. Most people don't actually visit the blog page to check for new updates. Instead, they subscribe to RSS feeds to alert them when a new post is made.
• Be sure to promote your posts via social media, especially on your organization's Twitter account. You can automatically feed your posts to Twitter using services like Twitter Feed. Some people use Twitter instead of RSS to be updated on new posts.
• Embed pictures and videos in your blog posts whenever a possible. You want to avoid your blog turning into a wall of text, and embedding relevant pictures and videos will greatly help in spicing it up.
• Use links to other sites liberally in your posts. Other websites and blogs may return the favor in the future. Linking to sources of information contained in your blog post also increases your credibility.

You can host as many blogs as you want on your NationBuilder websites without any third party software.